AIPP Code Of Professional Practice

The AIPP Code of Professional Practice is one of the key differentiators between Accredited Professionals and non-members.

All membership categories of the AIPP, including our non-accredited general members and student members, are bound by this code of professional practice.

To understand the requirements of our Code of Professional Practice, you can read it below.


All membership categories of the AIPP are bound by this code of practice.


  1. I agree to be bound by the constitution of the Australian Institute of Professional Photography (AIPP) and abide by the regulations and guidelines of the AIPP as set down from time to time.
  2. I will abide by this Code of Professional Practice of the AIPP and recognise the authority of the AIPP Compliance Committee in all matters relating to the interpretation and enforcement of this code.
  3. I shall at all times present myself and my imaging services, in such manner as will uphold and dignify my professional status and the reputation of the Institute.
  4. I will deal with the public with honesty and integrity. I shall exercise reasonable skill, care and diligence in the discharge of my duties, giving full consideration to the requirements of the client.
  5. I will not use any marketing or competitive practice, which violates any Federal or State statute or any decision of a Federal or State court.
  6. I shall ensure that advertisements and other public announcements with which my name is associated are not such as would, in the opinion of the Board, bring the Institute into disrepute. I shall ensure that all advertisements or public announcements mentioned comply with the guidelines issued from time to time by the Board.
  7. I shall ensure that in conjunction with my name only such designatory letters (Post Nominals) or other descriptions to which I am entitled, are used, and I will not deliberately mislead through the incorrect use of designatory letters. (Only businesses in which all employees are accredited members of the AIPP may use “Members of the AIPP” after the business name.)


  1. I shall, if engaged in any imaging or photographic
    genre which involves direct contractual
    relationships with domestic consumers (Business
    to Consumer) allow the client three working days,
    after the placement of an order or the signing of a
    contract, during which time the client may change
    without penalty the extent of such order or contract.
  2. I will not utilise any form of “high pressure” selling tactics
    to book clients or influence clients to place orders.
  3. I will reveal all material facts; avoid concealment
    of information and refrain from the use of
    innuendoes in advertising and selling that
    might cause consumers to be misled, so that
    the truth about services of products may be
    fully understood. I will provide a complete and
    comprehensive written price list outlining my
    services and products prior to undertaking any
    photographic assignment.
  4. I will fulfil all contractual obligations, offer reasonable
    warranty of products and services, and perform on
    such warranty without hesitation, where claims are
    justified. I will ensure that all domestic photography
    transactions, including the production of albums,
    does not take more than three months from the date
    of order, or a firm delivery date be agreed in writing
    at the contract stage.
  5. I will advertise and sell the merits of my services and
    products honestly and undertake only assignments
    that my firm or I can reasonably expect to complete
    with professional competence.
  6. I will refer the client to another suitably qualified
    and ethical AIPP member who can best fulfil
    the client’s needs if my organisation or I cannot
    undertake the work.
  7. I will not commit any acts that will discredit the
    profession and I will refrain from degrading
  8. I will ensure that any matter referring to copyright
    is underlined on contracts (or printed in bold type
    in any new contracts), and that reasonable usage
    rights for the studio be contractually established
    at the time of the original contract, and that these
    rights extend to an agreed level of promotion
    for the studio, including entry into professional
    competitions and exhibitions.
  9. I acknowledge that every client entering into a
    contract with an AIPP member is entitled to receive
    a copy of this Code of Professional Practice.