NSW – Marketing and Copyright
February 26 @ 12:00 pm - 2:30 pm AEDT$15
Your NSW Council is thrilled to bring you a fantastic online event to kick off the year.
We will be presenting two Business workshops by two of the AIPP’s own incredibly experienced professional photographers; Kylie Lyons M.Photog I and Chris Shain MAICD, APP.L, AAIPP, Hon LM. Kylie will present ‘Loyalty Programs and Marketing Ideas’. Chris will then cover ‘How to deal with Licencing, Contracts and Looking after your Future as a Creative’.
Kylie will kick off the day with a jam-packed workshop: Loyalty Programs and Marketing Ideas; bringing her 27 years of business experience in wedding, portrait and commercial photography to you and unpacking a swag of marketing ideas to get your business out there, make it top of mind and then keep your clients coming back again, and again, and again!
A quick break will then see us in for a delectable workshop number two presented by our copyright guru, Chris Shain. Chris will present How to deal with Licencing, Contracts and Looking after your Future as a Creative. This ever-complex but incredibly important topic of copyright and contracts is often misunderstood and left buried deep in the ‘too-hard’ basket, until something happens, often too late to correct contract mistakes.
12.00pm – Kylie Lyons: Loyalty Programs and Marketing Ideas
1:00pm – Q&A
2.15pm – Q&A
2.30pm – Conclusion of event
Kylie Lyons APP MPhotogI
Kylie Lyons has been a professional photographer for over 27 years operating her small boutique studio in Narellan NSW photographing weddings/portraits and commercial assignments.
Kylie graduated from the University of Western Sydney in 1994 with a Bachelor of Arts in Design – majoring in Photomedia. She began work before graduating at a North Sydney based Pre Press Bureau where it was her job to put together the photography department. The work was purely commercial based and concentrated on products and packaging, all the while working in the background on her own wedding photography business.
In the year 2000 Kylie decided to take the plunge and become self employed as a wedding photographer. With her husband Peter they purchased a church and Hall built in 1884 and 1839 and called the site “The Old St Thomas Chapel” thus creating a unique niche market with their heritage wedding Chapel – The only one of its kind in Sydney.
Still concentrating on mainly weddings Kylie’s photography business started to grow into the portrait market as previous clients began to have families.
Today Kylie concentrates more on commercial assignments again, enjoying the freedom of all genres of photography that come through her door. She is known for her food photography and shoots regularly for local magazines, she is also concentrating on art inspired portraits.
Kylie joined the Australian Institute of Professional Photography (AIPP) in late 1999. Immediately she volunteered her services to the New South Wales (NSW) State Council to be their newsletter editor. This resulted in a position being offered on the Council – which she held for 10 years, the last 5 being in the office of NSW State President.
In 2010 Kylie volunteered her services to the National AIPP Board and in 2012 was elected as the National AIPP President. In 2014 she was in the role of National Chairman and remained on the Board until 2018.
Kylie is a Master of Photography with 1 gold bar with the AIPP, and has achieved a Master of Photography with NZIPP – The New Zealand Institute of Professional Photography.
Kylie is the current Australasian Governing Committee member of the World Photographic Cup Committee
Chris Shain is a very successful business to business photographer working on location for corporate, industrial and architectural clients for over 35 years.
He started his career in the late 1970’s as assistant to several significant Advertising and Editorial photographers and was fortunate to work with iconic Australian photographer David Moore over a 10-year period who became a mentor to Chris and a major influence on his photographic and business practice.
Chris was the first elected president of ACMP and subsequent Chairman. He was awarded a Life membership of the AIPP in 2016 and is a current member of ASMP (American Society of Media Photographers). He was a director of the Australian Copyright Council for 8 years until 2014 and was an integral part of a team achieving amendments to the copyright act in 1998. Chris also continues to work with Government lobbying on Copyright and other legislative issues on behalf of the professional photography industry.
He is widely respected within the photographic community and over the last 20 years has spoken to many photographers’ groups, both small and large around the world. He has been involved in federal Parliamentary enquiries, had meetings with Law reform commissioners, and is often interviewed by the media both in Australia and Overseas.
He has work in 2 ACMP collections, quite a few APPA silver awards (AIPP Associate in 2010), has been a finalist in several Head On exhibitions and has work collected by several major corporate and cultural institutions.